/

About

Hello, I'm Vasile I’m a digital designer who works on complex digital experiences, creating work that feels intuitive, thoughtful, and structured, driven by problem-solving and passion, and focused on user research, data visualisation, and product design.

I focus on designing meaningful digital experiences that improve how people understand and use complex systems. My work translates user needs, business goals, and product constraints into clear, structured, and usable solutions that support both functionality and long-term value.

With experience across research, interaction design, and visual design, I work from early problem exploration to high-fidelity prototypes, ensuring decisions are grounded in insights and aligned with real product contexts.

My Experiences

Across academic and professional projects, I have developed experience in UX design, digital product design, and research-driven problem solving. Each project helped refine my ability to translate complex systems into clear, usable solutions that support both user needs and product goals. Here are some key milestones and projects from my journey.

Junior UX/UI Designer

ING Private Cloud

January 2024 — Present

Improved daily workflows for ING employees by designing and prototyping interactive internal tools, guided by user journeys and research insights. Led the design of an internal chatbot to reduce support dependency, and collaborated closely with stakeholders to deliver MVPs and learning content that supported adoption.

Junior UX/UI Designer

ING Private Cloud

January 2024 — Present

Improved daily workflows for ING employees by designing and prototyping interactive internal tools, guided by user journeys and research insights. Led the design of an internal chatbot to reduce support dependency, and collaborated closely with stakeholders to deliver MVPs and learning content that supported adoption.

Communications & User Adoption Internship

ING Workplace Services

June 2023 — January 2024

Improved usability and navigation of internal SharePoint platforms by restructuring content and supporting Microsoft 365 adoption. Increased employee engagement through tips, visuals, videos, and internal communication, while developing user personas from research, promoting healthy digital habits.

Communications & User Adoption Internship

ING Workplace Services

June 2023 — January 2024

Improved usability and navigation of internal SharePoint platforms by restructuring content and supporting Microsoft 365 adoption. Increased employee engagement through tips, visuals, videos, and internal communication, while developing user personas from research, promoting healthy digital habits.

Graphic Designer

ADCENTER

March 2021 — March 2022

Designed digital advertisements for brands across retail, food & beverage, telecommunications, finance, and consumer services. Translated key visuals into cohesive concepts across video, animation, and static formats.

Graphic Designer

ADCENTER

March 2021 — March 2022

Designed digital advertisements for brands across retail, food & beverage, telecommunications, finance, and consumer services. Translated key visuals into cohesive concepts across video, animation, and static formats.

Create a free website with Framer, the website builder loved by startups, designers and agencies.